STL Advertising (1948 - 1961)

I recently bought a stack of STL Municipal Opera Programs from an antique mall, one dated as old as 1948, the most recent from 1961, and a bunch dated in between. I carefully scoured through each issue (ignoring the opera stuff) and scanned all of my favorite local advertising scattered throughout. What I ended up with here are 30 fantastic examples of bold graphic design, typography, and illustration-- as well as a teary eyed glimpse at my beloved hometown city that unfortunaterly no longer exists... wonder what would happen if I dialed EVergreen- 38899 anyway?

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