In our previous BARMATE post we saw how Southern Comfort Corp used Playboy bunnies to help sell their product, now we see in the highlights from this earlier booklet from 1963 a handful of 100 proof, one-panel funnies from a half dozen or so gag artist greats like Hoff and Vip, as well as one of my all-time favorites, Eldon Dedini (who also illustrated the cover.)
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