Punch 'n' Party Sweets

I've posted a few other 7Up booklets from the 1960's here at AEET, and still maintain my opinion that whoever was in charge of art direction there during this era really knew their trade. And as we see in this handy "Punch 'n' Parties" guide (1962), more examples of wonderful page lay-out, bold, clean design, great colors, eye popping photography, plus super cute illustrations that truly make it a keeper. Same goes for the few bits of tremendous header key art from Mary Blake's "Party Sweets" booklet (Carnation, 1957) at the end of this post.

(I'll be posting highlights from this "Fun To Cook Book" in the coming weeks-- stay tuned!)

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